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The Detroit Creative Corridor Center (DC3) is metropolitan Detroit’s creative industries advocacy organization.  It provides the leadership, resources, exposure, data and analytics necessary to elevate the economic output and social impact of Detroit’s creative economy. Its vision is to grow creative sector jobs in the Detroit region and to establish Detroit as a recognized global center for design, creativity and innovation. 

The past few months I have spent time researching, exploring and developing the re-brand into a system that is memorable, flexible, and representational of whom DC3 is. 


My mission for this brand identity system is to provide a platform that unifies the creative community and that is accessible for all. 

The essence is building a creative economy that reflects Detroit's authenticity through accessible design and collaboration. 

My promise is to provide a creative platform that expands Detroit's design network and improvement for all.

Process development of the DC3 brand identity